In 2026, flavor is no longer an afterthought—it’s a strategic pillar of brand positioning.  🚀 It has transcended "taste" to become the sensory signal that validates a product’s promise and sets the emotional resonance for the consumer. To win in today’s landscape, brands are leveraging flavor to bridge the gap between "good for you" and "good to drink ," transforming functional utility into a non-negotiable daily rit. The Drivers of 2026 Flavor Innovation The shift in consum

Orange and lemon owned the vitamin C story for decades. But the market is moving fast: brands now need clean-label, food-sourced credibility—not just another “+C” on pack. Enter acerola cherry: a superfruit widely recognized for being one of the most concentrated natural sources of vitamin C—and increasingly used across beverages, gummies, dairy, and nutricosmetics. Why acerola is trending now: Natural vitamin C is accelerating: consumers are scrutinizing “chemical-sounding”

✨ 3 days. Countless conversations. Endless inspiration. From September 17–19, 2025, GroupG  proudly showcased our ingredient platforms –...

In recent years, the lifestyle "Living green - breathing clean - eating healthy" has become a global trend. Consumers are increasingly...

In the rich world of fragrance, the product creates a fragrance for the body that has become a delicate highlight, creating beauty and...

The global food industry is witnessing a significant shift in consumer preferences for protein products, especially the growing demand...

In the context of the pandemic, consumer demand for foods that improve health is higher than ever. Therefore, Kombucha - a drink that is...

On April 24, GroupG Asia Pacific and its partner CONDIO GmbH (Germany) in collaboration with Ho Chi Minh City University of Food Industry...

Beverage Industry Growth Vietnam’s beverage market continues to attract investors as its growth potential is estimated to be three-fold...