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Southeast Asia Beverage Market Report | VIETNAM

Beverage Industry Growth

Vietnam’s beverage market continues to attract investors as its growth potential is estimated to be three-fold higher than other Southeast Asian countries. With a steadily increasing GDP and booming foreign direct investment, it’s predicted to remain a stable prospect for beverage manufacturers.

Vietnamese-based Kido Group announced plans in 2018 to expand into the beverage industry with a focus on teas and milk products. International organizations such as Coca-Cola have also increased investment in Vietnam, including an initial launch of Coca-Cola Blak, a cola and coffee fusion drink marketed as a pick-me-up beverage. With a rise in disposable income, coffee continues to be a popular option among Vietnamese consumers who are attracted to Western convenience chain stores including Starbucks.