Consumers in Vietnam are shifting their focus from taste alone to prioritizing better nutrition, visible health benefits, and trusted, clean labels . This change is fuelling a powerful new wave of nutrition innovation, currently reshaping brand strategies. Below are five shifts reshaping how brands use innovation today. 1. Nutrition innovation: from nice-to-have to growth engine The global functional foods and beverages  market is expanding as shoppers look for products that:

What is Cascara? Cascara, the dried outer skin of coffee cherries, has long been discarded or composted. Today, thanks to innovations in...

As health concerns about sugar rise across Asia, both consumers and brands are turning to natural, plant-based sweeteners. GroupG leads...