In 2026, flavor is no longer an afterthought—it’s a strategic pillar of brand positioning.  🚀 It has transcended "taste" to become the sensory signal that validates a product’s promise and sets the emotional resonance for the consumer. To win in today’s landscape, brands are leveraging flavor to bridge the gap between "good for you" and "good to drink ," transforming functional utility into a non-negotiable daily rit. The Drivers of 2026 Flavor Innovation The shift in consum

Orange and lemon owned the vitamin C story for decades. But the market is moving fast: brands now need clean-label, food-sourced credibility—not just another “+C” on pack. Enter acerola cherry: a superfruit widely recognized for being one of the most concentrated natural sources of vitamin C—and increasingly used across beverages, gummies, dairy, and nutricosmetics. Why acerola is trending now: Natural vitamin C is accelerating: consumers are scrutinizing “chemical-sounding”

Cleaner Harvests. Healthier Fruits. Less Farm Waste. We’re proud to introduce a smarter, planet-forward solution for orchards and farms: biodegradable bags designed to cover fruits directly on the tree —ideal for bananas, guavas, mangos , and more. Why farms are switching to biodegradable covers Conventional plastic fruit covers often become persistent agricultural waste. Our biodegradable alternative helps farms move forward with confidence: Breaks down naturally after use ,

Consumers in Vietnam are shifting their focus from taste alone to prioritizing better nutrition, visible health benefits, and trusted, clean labels . This change is fuelling a powerful new wave of nutrition innovation, currently reshaping brand strategies. Below are five shifts reshaping how brands use innovation today. 1. Nutrition innovation: from nice-to-have to growth engine The global functional foods and beverages  market is expanding as shoppers look for products that:

A slice of cake is never just  a dessert. It’s a birthday wish, a quiet “thank you”, a shared smile at the coffee table. Behind those everyday sweet moments, however, lies a fast-growing bakery industry – where “eat well, live well”, elevated experiences, and bold recipe innovation are shaping a vibrant billion-dollar playground. 🚀 THE BAKERY LANDSCAPE: WHERE EMOTION MEETS OPPORTUNITY Globally,  The market is expected to grow from about USD 480.23 billion in 2024  to USD 731

The fragrance industry has officially developed a sweet tooth. From chai-spiced lip oils to vanilla-laced serums and fig-infused body lotions, “food-scented beauty” has become one of the strongest sensory trends of the decade. But behind this playful surface lies a deeper shift — one driven by emotional comfort, nostalgia, and the human need to reconnect with the senses. From Glow to Comfort: The Emotional Pivot of Beauty According to Vogue India (Dadhich & Hussain, 2025), th

✨ 3 days. Countless conversations. Endless inspiration. From September 17–19, 2025, GroupG  proudly showcased our ingredient platforms –...

In today’s hospitality landscape, a beautiful lobby or five-star linen thread count is only part of the story. To truly stand out, hotels must craft experiences that resonat emotionally, tapping into all five senses—especially the one most deeply tied to memory: smell.