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Inside Beauty’s Foodie Era — When Comfort Becomes the New Luxury
The fragrance industry has officially developed a sweet tooth. From chai-spiced lip oils to vanilla-laced serums and fig-infused body lotions, “food-scented beauty” has become one of the strongest sensory trends of the decade. But behind this playful surface lies a deeper shift — one driven by emotional comfort, nostalgia, and the human need to reconnect with the senses. From Glow to Comfort: The Emotional Pivot of Beauty According to Vogue India (Dadhich & Hussain, 2025), th
Nov 3


Signature Scents: The Power of Olfactory Branding in Hospitality
In today’s hospitality landscape, a beautiful lobby or five-star linen thread count is only part of the story. To truly stand out, hotels must craft experiences that resonat emotionally, tapping into all five senses—especially the one most deeply tied to memory: smell.
Sep 16


Tropical Fruit Perfumes: A Juicy Trend You Can’t Ignore
Tropical fruits are having a moment in the fragrance world. In recent years, notes like pineapple, lychee, mango, guava, and even banana have taken center stage—especially in both fine fragrances and body mists. Their juicy, sun-soaked profiles feel instantly appealing to consumers, bringing a burst of freshness and fun.
Jul 24


VIBRANT HERBS - THE FUTURE TREND OF AWAKENING THE SENSES
In recent times, the cosmetic fragrance industry has shown a strong shift focusing on developing natural and healthy fragrance...
Nov 14, 2023
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