Consumers in Vietnam are shifting their focus from taste alone to prioritizing better nutrition, visible health benefits, and trusted, clean labels . This change is fuelling a powerful new wave of nutrition innovation, currently reshaping brand strategies. Below are five shifts reshaping how brands use innovation today. 1. Nutrition innovation: from nice-to-have to growth engine The global functional foods and beverages  market is expanding as shoppers look for products that:

A slice of cake is never just  a dessert. It’s a birthday wish, a quiet “thank you”, a shared smile at the coffee table. Behind those everyday sweet moments, however, lies a fast-growing bakery industry – where “eat well, live well”, elevated experiences, and bold recipe innovation are shaping a vibrant billion-dollar playground. 🚀 THE BAKERY LANDSCAPE: WHERE EMOTION MEETS OPPORTUNITY Globally,  The market is expected to grow from about USD 480.23 billion in 2024  to USD 731

✨ 3 days. Countless conversations. Endless inspiration. From September 17–19, 2025, GroupG  proudly showcased our ingredient platforms –...

On the evening of June 3rd, 2025 , GroupG had the pleasure of joining the Food Technology Department at HCMC University of Industry and...

Mandarin and tangerine zest are leading flavor trends, growing 1200% in popularity from Q3/2023 to Q3/2024 (Source: Mintel). These...

In recent years, the demand for healthier beverage options has grown significantly, fueled by increased consumer awareness around sugar...

At the heart of IKIGOLD is a vision to craft more than just food solutions; we aspire to contribute to a healthier, more sustainable...

Welcoming the atmosphere of the festive season and the end of the year, this is truly a great time to start an adventure in the world of...

Christmas is the season of warm family reunions, sending each other good wishes, and enjoying delicious dishes with signature flavors....

In recent years, the lifestyle "Living green - breathing clean - eating healthy" has become a global trend. Consumers are increasingly...

In the rich world of fragrance, the product creates a fragrance for the body that has become a delicate highlight, creating beauty and...

The global food industry is witnessing a significant shift in consumer preferences for protein products, especially the growing demand...

In recent times, the cosmetic fragrance industry has shown a strong shift focusing on developing natural and healthy fragrance...

As individuals transition into adulthood, the demands placed on their lives necessitate a heightened level of attention to both their...

On June 26, 2023, GroupG Asia Pacific and Ho Chi Minh City University of Food Industry had a ceremony to award G'Innovation NEXT scholarship