In recent times, the cosmetic fragrance industry has shown a strong shift focusing on developing natural and healthy fragrance ingredients. From candles made from beeswax to perfume bottles of natural origin, aromatherapy trends are increasingly diverse, not only bringing a comfortable experience but also focusing on environmental protection.
The year 2023 marks the dominance of the natural and sustainable scent trend, especially the prominent appearance of fresh herbal fragrance ingredients.
DEVELOPMENT POTENTIAL OF HERBAL FRAGRANCE INGREDIENTS
According to Global Data's 2021 global consumer survey on fragrance preferences, 43% of consumers are interested in scents that help them relax and improve their mood.
A report from Future Market Insights shows that the global herbal fragrance ingredients market in 2023 will achieve an annual growth rate of 3.4% with a value of 22,742,106 million USD. At the same time, between 2023 and 2033, herbal fragrance ingredients will account for a portion of the demand in the global perfume market with sales of approximately 31,771.30 million USD.
The above data shows that herbal fragrance will continue to grow and develop in the future.
FACTORS THAT EXPLODE THE TREND OF USING HERBAL FRAGRANCES
The main cause of the boom in the herbal scent trend is the increase in demand for natural, organic products. Consumers are becoming more health conscious and looking for safe alternatives. At the same time, the negative impact on health and well-being caused by the COVID-19 pandemic is encouraging consumers to use natural products to help improve their daily mood.
Another factor driving the growth of the trend is the growing interest in methods of treating diseases (gastrointestinal diseases, insomnia,...) with traditional herbs and aromatherapy.
Consumers are increasingly conscious of environmental protection and are looking for sustainable and environmentally friendly products.
GREAT BENEFITS OF HERBAL FRAGRANCE FOR HEALTH AND SPIRIT
For centuries, herbs have been known for their therapeutic benefits in healing the mind, body, and spirit. It not only positively impacts your mood but also brings many health benefits. From strengthening the immune system to promoting healthy digestion, herbs are a natural and holistic way to support overall health, boost energy, and improve mood.
Because of the great benefits they bring, herbs have become widely used as flavorings in many personal care products, cosmetics, and fragrances which are suitable for both men and women, helping to remind of a natural space with a fresh scent.
At GroupG Asia Pacific, we constantly research and quickly grasp market trends to develop applications with herbal scents, thereby bringing comprehensive products and solutions to meet customer needs.