Natural Sweeteners – A Better Alternative to Sugar

As health concerns about sugar rise across Asia, both consumers and brands are turning to natural, plant-based sweeteners. GroupG leads the way with innovative, better-for-you solutions that deliver sweetness without compromise.

🍬 The Problem With Sugar

Excessive sugar intake has been linked to obesity, diabetes, metabolic disorders, and dental issues. Now, more than ever, consumers are seeking smarter ways to enjoy sweetness without compromising health. 

📈 Plant-Based, Natural Sweetness on the Rise

In Asia, this shift is becoming especially clear:

🔸22% of Thai consumers are wary of artificial sweeteners

🔸36% of Indian biscuit buyers prioritize low- or no-sugar options

🔸39% of Chinese consumers are drawn to baked goods made with natural sweeteners

According to Mintel, recent market data shows natural sweeteners are gaining ground. While refined sugar (sucrose) remains dominant, its presence in new product launches is steadily declining. Artificial sweeteners now make up only 3% of launches, while plant-based alternatives have seen a 7% surge year-on-year.

🚀 Asian Brands Lead the Innovation

As demand for clean-label, sugar-reducing solutions grows, brands across Asia are innovating:

🇭🇰 Allulose Syrup: Zero calories, zero sugar, 100% sweetness

🇰🇷 Stevia + Prebiotics & Fiber: Gut-friendly and sugar-free

🇲🇾 Luo Han Guo Sweetener: Zero calories, no bitter aftertaste

🌿 GroupG’s Sweet Solutions for the Future

We stays ahead of the curve by offering natural, plant-based sweetener solutions that satisfy consumer expectations and manufacturer needs alike:

🌴 Date palm: Mildly sweet, rich in minerals (potassium, calcium, magnesium, iron), gut-friendly

🍈 Monk fruit: 150–250× sweeter than sugar, supports blood sugar & weight management, liver protection

🌾 Malt extract: Replaces up to 50% refined sugar, retains product structure, low glycemic index, nutrient-rich, cost-optimized

🍃 Stevia: 200–300× sweeter than sugar, calorie-free, heat-stable, production-friendly

👨‍🔬 Powered by Expertise, Proven by Results

Our skilled and innovative R&D team has applied these sugar substitutes to a wide range of applications—from teas and coffees to juice drinks, dairy, and dairy alternatives. Whether full-sugar taste or low-sugar appeal, GG delivers on both indulgence and wellness.

🔍 Let’s Co-Create the Future of Sweetness

Taste the possibilities. Visit us to try samples and explore how we can co-create innovative, better-for-you products that win consumer trust and hearts.