The fragrance industry has officially developed a sweet tooth. From chai-spiced lip oils to vanilla-laced serums and fig-infused body lotions, “food-scented beauty” has become one of the strongest sensory trends of the decade. But behind this playful surface lies a deeper shift — one driven by emotional comfort, nostalgia, and the human need to reconnect with the senses. From Glow to Comfort: The Emotional Pivot of Beauty According to Vogue India (Dadhich & Hussain, 2025), th

In today’s hospitality landscape, a beautiful lobby or five-star linen thread count is only part of the story. To truly stand out, hotels must craft experiences that resonat emotionally, tapping into all five senses—especially the one most deeply tied to memory: smell.